Getting Less at Higher Prices
May 20, 2010
I see that the coffee industry has announced it will be raising prices again by at least four percent.
How many of you remember several years ago when the pound can of coffee was no longer 16 ounces, but could be 12 ounces or even 11 or 11 and a half ounces?
When some people complained, the coffee company spokesmen said, “Since the coffee beans are now ground better and finer than before, we don’t need the same amount to make a cup of the product as we did before.”
I railed about that on the air, but the public did not follow my advice to boycott drinking the stuff until the industry stopped ripping us off. So, it has been several years and they got away with it.
When someone says, “I bought a pound of coffee,” I look at the can and say, “But it’s only 11 ounces and that’s not a pound.” Most people don’t remember that when we were taught weights and measurements it took 16 ounces to make a pound.
It didn’t take long for the schemers in other industries to do the same thing. Remember that container of Turkey Hill ice cream? When you bought a half gallon it was a half gallon. Now it keeps shrinking and shrinking.
There was a time we couldn’t fit too many containers on the shelf in our freezer. But now, thanks to the incredible shrinking container, we can get twice as many containers on the shelf.
Yes, they have done the same thing with those cans of tuna, and just about everything else out there. The slogan for all politicians and purveyors of all products should be “LIVE WORSE FOR MORE!”
Yes, we have proven once again that P.T. Barnum was right when he said, “There’s a sucker born every minute.”
Let us be honest with ourselves and admit we are all suckers because we don’t have the self discipline to do without something until we, the consumer, are respected. It is very difficult for me to go on the air and advise the public to do something when most people just don’t have the self-discipline our parents had.
I founded an organization called FOP, an acronym for Fight Obscene Prices. But, it was doomed to failure because there were not enough people who followed the easy principle the organization established and that was to boycott the product or service until the price was lowered
I had management officials admit privately they were confident the public would not follow my example. They knew how immature we had become. They knew we were spoiled children masquerading as adults.
And so my friends, once again we prove we have met the enemy and he is us! Do you know who said that? Pogo said it in the comic strip of the same name created by Walt Kelly back in l974.
That was a long time ago and we have gotten worse since then. What will we be like 26 years from now?
I am almost happy I won’t be here to see it.